The video below is from the Dove Self Esteem Fund showing a "girl next door" type of woman. She's pretty, and looks normal. In time-lapse the transformation from girl next door to supermodel is incredible.
Another powerful video drives hope the point that women and girls are exposed to this kind of "perfection" everywhere.
I also found an interesting 5-minute video showing a very pretty woman being made more "perfect" as part of her experiment to become a bikini model. I think you'll agree she had nothing to be ashamed of before the retouching.
Now, I like to think I'm not all that naive ... I know this stuff is out there. Models have that perfect skin, and it's just... too perfect. What I didn't realize is just how easy it is. I've used Photoshop in the past to clean up some small logos, crop photos and maybe the simplest of retouches.
In one 6-minute tutorial, of which there are dozens on YouTube, I was able to make what I consider to be a pretty drastic change to a photo. The imperfections are noticable, but the point I'm trying to make is that a Photoshop novice can make a significant edit in mere minutes. Click on the photo below to see the before and after in full size. If I can do this in 10 minutes, imagine what a true Photoshop professional can do in a few hours, paid handsomely.